Style Guide- LC Allison Photography
I recently got the opportunity to redesign a logo for the beautiful and talented gal behind LC Allison Photography. If I could explain her style in just a few words it would be vibrant, bold, outdoorsy and oh-so-romantic. Lauren is all about capturing people in their natural element rather than capturing moments that are forced. In designing her logo, she was looking to incorporate watercolors in natural tones and soft script but also her love for mountains and nature. I was excited about the end result because it felt like it fit her personality, which if you know her, is adventurous and courageous (with a big dollop of sweetness on top). Hope you enjoy!